Promoting e-cigarettes: media discussion of e-cigarettes before and after vaping deaths

نویسندگان

چکیده

E-cigarettes are characterized by strong advocates and critics, evolving evidence on their safety. In that environment, a longitudinal analysis of e-cigarette positioning in the mass media, how discussion changed after reporting deaths from vaping, can provide insight into opinions about e-cigarettes. To end, this study examines sentiment Australian media articles e-cigarettes, before widespread vaping-related serious illness United States. Before reports deaths, nearly half were favorable (‘positive’) concerning vaping (48.0%). Following majority unfavorable (‘negative’) (54.0%). Reports yet earlier positive suggests such will continue, at least partly countering discussions risks vaping. Fact-based potential dangers is required.

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ژورنال

عنوان ژورنال: Journal of Strategic Marketing

سال: 2023

ISSN: ['1466-4488', '0965-254X']

DOI: https://doi.org/10.1080/0965254x.2023.2236110